The changes planned by Facebook and Instagram that their users will not like

The changes planned by Facebook and Instagram that their users will not like
The changes planned by Facebook and Instagram that their users will not like

The period of crisis in which the big technology companies are plunged forces their managers to make risky decisions, and Mark Zuckerberg seems to be on his way to becoming the most reckless of all. The CEO of Meta has revealed the changes planned by Facebook and Instagram that their users will not likeas it will greatly affect the way they navigate through your applications.

If the millions of users who use Facebook and Instagram daily complain about something, it is the number of recommendations that sneak into their screens of profiles and pages that do not follow. Chronological order is a losing battle, especially for Instagram users, but now opening the app can become an odyssey to locate the users you really follow.

The changes that Facebook and Instagram plan that their users will not like

How the new feeds will work on Facebook and Instagram

Mark Zuckerberg explained how the new feeds will work on Facebook and Instagram in the future, although there is still no specific date as plans are still under development. According to Zuckerberg, the content of pages that are not followed and that the Facebook and Instagram algorithms recommend is 15% of what a user sees when opening their social networks, and the idea is to double it to 30% by the end of 2023 .

Feeds are going to go from being made up of the people and accounts you follow to being increasingly made up of artificial intelligence recommending content that will be interesting to you on Facebook and Instagram, even if you don’t follow those creators.

Mark Zuckerberg, CEO of Meta

The cry of users who do not want to see their social networks invaded by unsolicited content continues to be ignored by Meta, while other social networks do allow you to modify the recommended content to view it in chronological orderlike Twitter.

The Instagram CEO Adam Mosseri He had previously spoken in this regard, insisting that «we are going to continue improving the recommendations because we believe that it is one of the most effective and important ways to help content creators reach more people.»

These statements by Mosseri would be interesting, were it not for the fact that the organic reach of Facebook and Instagram It is no longer remotely similar to its beginnings. Content creators who want to increase their audience organically already have it much more complicated than those who choose to promote by paying for their posts, which has meant that many users end up landing on other social networks whose algorithm does reward content regardless of who publishes it. , like TikTok.

The changes that Facebook and Instagram plan that their users will not like

Poor results for Meta

The announcement of the next steps to be taken on these social networks came after the second quarter earnings were announced, with bad results for Meta. Despite the fact that Mark Zuckerberg’s company made a profit of 6,544 million euros, the figure is 36% lower than that recorded in the same quarter last year.

Total revenue has also been lower than expected.or (28,249 million euros against the 28,367 million expected), making it clear that the crisis of technology companies is an increasingly present reality. At the moment, the poor results do not make Mark Zuckerberg turn the wheel towards satisfying the demands of its users or rethinking the metaverse project in which he continues to firmly believe.

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